Questions (5)
Q57ESE2024
Boston Consulting Group, the BCG matrix classifies the various businesses in a firm's portfolio on the basis of
- A Relative Share and Relative Growth Rate
- B Relative Market Share and Substantial Market Share
- C Relative Market Share and Relative Market Growth Rate ✓
- D Substantial Growth Rate and Relative Market Growth Rate
✓ Correct answer: (C)
Management & Industrial Relations › Marketing/Finance
Q60ESE2024
Which one of the following methods is an important qualitative method under demand forecasting?
- A Jury of Executive Method ✓
- B Trend Projection Method
- C Chain Ratio Method
- D Bass Diffusion Method
✓ Correct answer: (A)
Management & Industrial Relations › Marketing/Finance
Q61ESE2024
Why Delphi method of demand forecasting appeals to many organizations?
- A The biases underlying are subjective, and it seems to be more accurate and less expensive than the traditional face-to-face group meetings
- B It is intelligible to users, it is a fancy name, and it seems to be more accurate and less expensive than the traditional face-to-face group meetings ✓
- C It has immense appeal, the biases underlying are subjective, and it seems to be more accurate and less expensive than the traditional face-to-face group meetings
- D It is an expedition's method, it has immense appeal, and it seems to be more accurate and less expensive than the traditional face-to-face group meetings
✓ Correct answer: (B)
Management & Industrial Relations › Marketing/Finance
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